B2B Sales Infrastructure

We build the engine.
You close the deals.

MForce installs structured outbound, builds repeatable sales processes, and drives predictable revenue — for B2B founders ready to stop depending on themselves to grow.

Start with an audit See how it works
Avg. pipeline built in 90 days2–5×
Time to first qualified meeting<30 days
Delivery modelExecution
Founders who scaled beyond themselves100%
The problem

Most B2B companies hit the same wall.

01
Founder-dependent revenue
Every deal runs through you. Growth has a ceiling — and it's your calendar.
02
No repeatable process
Sales happens, but nobody knows exactly why. You can't scale what you can't document.
03
Pipeline that disappears
Feast and famine cycles. A full quarter followed by a dry one. No system, no predictability.
04
Hiring too early
Bringing in a VP of Sales before the process exists is expensive — and rarely works.
The Team

You're not working with one guy. You're working with a force.

MForce brings together decades of frontline B2B sales experience across enterprise technology, healthcare, logistics, pharma, and high-ticket B2B — so every sales engine we build is backed by people who've actually sold.

Muneeswar Letchumanan
Founder
Muneeswar Letchumanan
Founder, MForce · Partner & CRO, Whale AI Labs · Economist & Revenue Growth Strategist, New York

MForce was built by an operator, not an advisor.

Across nearly a decade in B2B sales, Muneeswar has sold across industries and across the spectrum — from door-to-door and cold outreach, to high-net-worth individual sales, to high-ticket cross-border B2B at Marcus Evans, to enterprise-level deals with global organisations. The common thread: building trust, navigating complex buying cycles, and closing.

Earlier roles span pharmaceutical sales at Compai, wealth management at iFAST, and B2B sales at Compai Pharma — giving him firsthand experience across healthcare, fintech, and professional services.

In parallel, as Partner and Chief Revenue Officer at Whale AI Labs — an Asia-facing AI consultancy — Muneeswar led client acquisition into government, healthcare, arts, and social sector bodies across Southeast Asia within months of joining.

MForce brings that same approach — strategic, system-driven, and execution-focused — to B2B founders ready to scale beyond themselves.

Connect on LinkedIn →
Letchumanan R.
Enterprise Technology · Semiconductor
20+ years in industrial and semiconductor sales, including over two decades at Honeywell. High-ticket enterprise sales to global leaders such as Intel and Infineon.
Currently: Senior Leadership, Solstice
Alagu T.
Pharmaceutical · Healthcare
20+ years in pharmaceutical sales including a long tenure at Servier, one of the world's most respected pharmaceutical groups. Deep expertise in healthcare relationship-led selling.
Currently: Theepam Medical
Nathan M.
Logistics · Supply Chain
20+ years in logistics and supply chain sales. Previously held senior positions at Kontena Nasional. Deep experience in enterprise-scale B2B logistics.
Currently: Senior Leadership, Swift Integrated Logistics
Most Recent Work

Doors opened. Deals delivered.

MForce has opened doors into some of the most institutionally guarded sectors in Southeast Asia — government, healthcare, arts, and the social sector. These engagements were led through our partnership with Whale AI Labs. Client names are kept confidential out of respect for their work.

Whale AI Labs
Engagements led through Whale AI Labs
Government
A national government agency
Singapore
Healthcare
A leading healthcare clinic network
Malaysia
Arts & Culture
A national arts body shaping digital strategy
Singapore
Social Sector
A disability services organisation under a national framework
Singapore

Available to discuss outcomes on a call.

Services

Three ways to work with MForce.

Tier 01
Engine Audit
One-time · 2 weeks
A full diagnostic of your current sales motion. We map where revenue is leaking, who you should be targeting, and what the next 30 days should look like.
Tailored to your business
Tier 02Most popular
Engine Build
Project-based · 60–90 days
We install the infrastructure — ICP definition, outbound sequences, CRM setup, sales playbook, and ongoing optimisation. AI-powered from day one.
Tailored to your business
Tier 03
Engine Operations
Monthly retainer · Ongoing
MForce runs your sales engine on an ongoing basis. Sequences live, pipeline moves, CRM stays clean. Monthly reporting with full transparency.
Tailored to your business

Every engagement is tailored. Pricing scales with your stage, scope, and ambition — book a call to discuss what fits.

How it works

Infrastructure first. Revenue follows.

1
Diagnose
We audit your current state — who you're targeting, how you're reaching them, and what's falling through the cracks.
2
Define the target
AI-assisted ICP research identifies the exact companies and decision-makers most likely to buy — and why.
3
Build the engine
Outbound sequences, CRM workflows, and a sales playbook — built to run without you in every conversation.
4
Execute and optimise
We run it. A/B test sequences, maintain pipeline hygiene, and report on what's working every week.
5
Hand off or scale
When you're ready to hire, you'll have a documented system — not a dependency on whoever built it.

"We don't give you a playbook and wish you luck. We run the plays."

— MForce

AI powers our
Prospect research & intent signals
Personalisation at scale
Sequence optimisation & A/B testing
CRM hygiene & pipeline intelligence
Who it's for

Built for B2B founders at the inflection point.

✓
Your revenue is growing but you're still the one closing every deal
✓
You've tried outbound but it was inconsistent or never really took off
✓
You're not ready to hire a full sales team but you need pipeline now
✓
You want a system that runs — not a consultant who presents and leaves
✓
You're in B2B services, SaaS, or professional services with a clear ICP
✓
You want predictable revenue, not a feast-and-famine pipeline

Ready to build the engine?
Let's start with the audit.

The audit surfaces exactly where you're losing deals — and what to do about it.

Book a discovery call → Learn about the audit